Our Story

"We built a platform that brings the voices and stories of our artisans to the forefront."


Indiam Women Artisans associated with Murtiwala Pvt Ltd making Marble deties
By supporting Murtiwala, you're not just purchasing a piece of art; you're investing in a story of compassion, resilience, and divine craftsmanship.

The Murtiwala Story: Honoring Tradition, Empowering Artisans

In the heart of Jaipur, a city that pulses with the vibrant rhythms of tradition and culture, Murtiwala Private Limited was born. Our journey started not just as a family business but as a heartfelt mission to support and uplift the incredible artisans of our community, especially the women who have been the silent bearers of this rich heritage.

A Legacy of Craftsmanship

Jaipur, with its bustling bazaars and centuries-old temples, has always been a sanctuary for art. Our family has been a part of this tapestry, crafting divine figurines and murtis that grace homes and temples across the world. These are not just pieces of art; they are embodiments of faith, devotion, and timeless beauty.

But as we thrived, we noticed a stark reality: many of the artisans, despite their unmatched skills and dedication, were struggling. Their talents were hidden in the shadows, and their lives were marked by financial instability. This was not just a business challenge; it was a call to action.

The Heart of Our Mission: Empowering Women

At Murtiwala, we hold a deep respect for the divine feminine, both in the deities we craft and the women who create them. Many of these women artisans possess an innate artistic brilliance but face immense challenges in achieving financial independence. Our mission is to break these barriers and create a nurturing space where they can flourish.

We provide training and resources, helping women artisans refine their skills and explore new techniques. Flexible work opportunities ensure they can balance their craft with their family responsibilities. Our goal is to see these women not just survive but thrive, inspiring future generations to follow in their creative footsteps.

Bridging Tradition with Technology

As we looked to the future, we wanted to do more than preserve our legacy; we wanted to amplify it. By harnessing the power of technology, we built a platform that brings the voices and stories of our artisans to the forefront. This platform is more than a marketplace; it’s a bridge connecting the sacred craft of our artisans with a global audience.

Through our online presence, we share the unique narratives and talents of our artisans, making their work accessible to devotees and art lovers worldwide. Technology ensures that artisans receive fair compensation and timely payments, honoring their craft with the respect and dignity it deserves.

A Commitment to Sustainability

Our commitment extends beyond fair wages. We prioritize eco-friendly materials and sustainable practices, protecting our environment and honoring the traditional methods passed down through generations. Our business model promotes ethical practices and fair trade, fostering a culture of respect and integrity.

Stories of Transformation

The true essence of Murtiwala is captured in the stories of transformation. Take Meera, a gifted sculptor who joined us three years ago. Before Murtiwala, Meera’s days were filled with uncertainty, her craft overshadowed by financial struggles. Today, Meera stands tall as a respected artisan, her work celebrated and her income steady. She is not just supporting her family; she’s a beacon of hope and resilience in her community.

Stories like Meera’s are the lifeblood of Murtiwala. Each artisan’s journey is a testament to resilience, creativity, and faith. Together, we create beautiful murtis that resonate with the spiritual essence of Hinduism while making a profound impact on our artisans’ lives.

Join Us in Our Divine Journey

Our journey at Murtiwala is far from over. We continue to expand our reach, connect with more artisans, and bring their extraordinary work to new audiences. We invite you to join us in this divine mission—to empower local artisans, celebrate their heritage, and create a future where their artistry can flourish.

When you support Murtiwala, you’re not just buying a piece of art; you’re embracing a story of compassion, resilience, and divine craftsmanship. Together, we can make a difference, one murti at a time.

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